My favorites

My project wouldn’t have been possible without the generous support of some great brands that provided clothing for me to wear. Here I’ve listed some of my favorite items.

Bluey Merino

Andrew Ross created Bluey Merino with a clear vision to produce quality wool clothing sourced, designed and made in Australia. The result is an ever expanding range of outdoor and active wear.

Bluey’s 18.3 micron t-shirt performed really well through summer and winter when I wore it running. They also make some thick wool underwear that are great in colder weather.


This Austrian brand make a pair of very cool, uber comfortable wool runners.

Giesswein wool runners

Giesswein wool runners


One of the most exciting new brands making wool clothing. I wore Hardvark’s Voyager shirt, t-shirt and boxer briefs.

The shirts are excellent. They are made of 73% Merino wool, 25% tree fibre and 2% elastane, to give the fabric some stretch. I wore this shirt everywhere, from a family picnic to skiing in Japan.

Hardvark’s 100% Merino t-shirts are one of the best wool t-shirts i’ve worn. The fabric has a great feel and doesn’t hug your figure like some wool fabrics tend to. My t-shirt shrunk a little in its first wash so I recommend buying a size up.

Wearing Hardvark’s Voyager Shirt in Nozawa Onsen, Japan

Wearing Hardvark’s Voyager Shirt in Nozawa Onsen, Japan


Merino & Co’s Hedrena brand is Australian made and owned, producing some really nice mens and womens wool clothing.

My favorite Hedrena product is their crew neck t-shirts. It is a relatively heavy fabric so the shirt performed well in cooler weather. I wore it riding to work on spring and autumn mornings. I also slept in a pair of Hedrena boxer shorts, really comfortable.

Humphrey Law

Humphrey Law produce quality wool socks in their Melbourne factory with wool sourced from the New England region of New South Wales. Their alpaca Merino blend were the softest, most comfortable socks I wore. You can buy their socks online at

You can read more about Humphrey Law in my blog post - Humphrey Law - master sock makers.


This family run business in Ballarat make quality knitwear under their mens fashion label, Ballarat Gold. Their outdoor jumpers are my favorite, great for winter on the farm.

Interknit also make a range of baby wear and blankets under the Branberry brand.

Merino Country

Merino Country pride themselves on being ‘Australia grown and sewn’. Merino Country produce a range of wool underwear under the Wundies label.

Wundies are my favorite wool underwear, they fit really well, are comfortable and perform well in hot weather.

Wundies - seriously comfortable wool undies!

Wundies - seriously comfortable wool undies!


MiniJumbuck produce the most luxurious wool bedding products. I sleep on a MiniJumbuck mattress topper. They are the absolute height of comfort. It reminds me of lying on piles of wool in the shearing shed as a kid. A MiniJumbuck mattress topper is an investment you won’t regret!

Minus 33

Minus 33 is an American brand producing high performance outdoor wear. Their wool apparel is designed to withstand the elements that their loyal band of hikers, riders, athletes and hunters expose themselves to.

One of my staples through the year was a Minus 33 midweight long sleeve crew. The heavy knit blocks out the wind making it a great base layer to wear riding or hiking in cooler weather.

Rodd & Gunn

This well known New Zealand brand makes high quality mens apparel. Their wool knits should be a staple for every man’s wardrobe. Their Gibson Bay Knit looks great over a collared shirt.


Toorallie is another exciting Australian business that is pushing the boundaries in mens and womens wool fashion. Toorallie recently released their first summer range featuring bamboo-merino fabric. The 50% merino 50% bamboo t-shirts are incredibly cool.

Read more about the story behind Toorallie in my blog post - Toorallie: a commitment to wool.

Toorallie’s new bamboo-merino tee

Toorallie’s new bamboo-merino tee

Wool & Prince

Wool & Prince is the brainchild of young American, Mac Bishop. They are producing 100% Merino button-down shirts that you can wear day after day without washing or ironing.

Caring for these shirts takes a bit of getting used to because you have to resist the urge to wash them too regularly. The care instructions recommend dry-clean or cold machine wash ‘when necessary’. In between wears you just hang up to air!

You can read more about the science behind these shirts here.

Wool & Prince’s 100% wool shirts

Wool & Prince’s 100% wool shirts

Looking for something else? Get in touch

Luke Hooke